February 18, 2013 at 3:47 pm (Uncategorized)

Masterful piece of social engineering, and fascinating results.

Approximately 4.n% of those emailed ended up doing the Twitter post, but that’s before figuring in mitigating factors in the email actually reaching the recipient (like being spam-filtered or auto-sorted away from the user’s attention). I’d be interested to know how many people had images loaded in their email and what percentage of image-loaders clicked the link versus non-email-loaders (text only email).

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